A private invitation · Newport Beach
Prepared for Ivan Sher, Owner · Christi Carrillo, Newport Beach Manager
The IS Luxury
Reserve Division.
A dynamic progressive auction division, built inside your brokerage, under your name, powered by Sellers Reserve. Market value in 18 days, not 180.
Ivan, Christi —
IS Luxury already has what can't be manufactured: the most recognised name in luxury real estate, a #1 RealTrends ranking, and a growing presence on the Newport coast.
We'd like to invite you to explore a joint partnership: establishing a progressive auction division within IS Luxury Newport Beach. Your brand, your agents, your clients, with our auction platform, methodology, marketing engine and training working alongside you.
Sellers want certainty. Buyers want transparency. Agents want an edge that wins listing appointments. A Reserve Division gives IS Luxury all three, and a story no other Newport brokerage can tell.
The division
Launched as an event, not a listing.
Every Reserve campaign compresses demand into a defined window. The reserve protects the seller's downside before a dollar is spent; competitive, transparent bidding reveals true value.
Reserve Strategy
Valuation range, reserve setting and the seller's certainty plan.
Campaign Build
Film, stills, copy, magazine placement and media plan.
Marketing Sprint
Concentrated demand, inspections, buyer qualification, bidder registration.
Auction Day
The market decides the price, in public, on non-contingent terms.
18Days
List to non-contingent contract
20+Years
Of the Mahon Methodology in practice
30Partners
Orange County, one per territory
4R's
Recruitment, Retention, Results, Revenue
Why it matters
Built for the brokerage. Loved by the agents.
Ivan & Christi
For IS Luxury
- A differentiated listing proposition no Newport competitor can match
- A recruiting magnet for ambitious, high-producing agents
- New revenue from every Reserve campaign run through the division
- Earned exposure across Reserve Magazine, Under the Hammer and Auction Week
- Seller opportunities generated by Sellers Reserve's OC consumer marketing
- Your brand, your brokerage, your economics: we strengthen, never replace
The Newport team
For your agents
- Win listing appointments others lose: a second strategy on the table
- Turn expired and stale listings into live campaigns
- Faster, more certain closings, and happier sellers who refer
- Auction Accreditation: a credential that sets them apart
- Full campaign infrastructure, auctioneer and bidder systems handled
- Co-branded collateral and presentation tools ready to use
The growth framework
The Four R's.
Training & accreditation
We don't deliver a course and disappear.
Every IS Luxury agent who joins the division is trained in the Mahon Methodology, more than two decades of competitive-bidding campaigns distilled into a repeatable system.
Auction Accreditation
A formal credential. Agents learn reserve strategy, the seller conversation and campaign execution.
Success Academy
Ongoing modules on listing presentations, objection handling, buyer registration and negotiation.
In-field coaching
We sit beside your agents on listing appointments and run the first campaigns together.
Leadership support
Strategic sessions with Christi Carrillo to embed the division in the Newport office rhythm.
Gaining traction
The next 12 months will be high impact.
The platform has been built in Orange County: operator and vendor relationships in place, strong listings in the pipeline, and conversations with hundreds of agents and brokers. Partners who move now shape the category. Those who wait will compete against it.
Q1
Foundation
Formalise the partnership, introduce the division to the Newport team, begin Auction Accreditation, identify the first auction opportunities.
Q2
Activation
First IS Luxury Reserve campaigns go live. Case studies captured. Active recruitment using the division as the draw.
Q3
Momentum
Campaign results fuel media coverage across the Sellers Reserve ecosystem. Pipeline expands into expired and stale inventory.
Q4
Market leadership
IS Luxury recognised as a leading home of progressive auction in Orange County, as the 30-partner network completes.
Scarcity, by design
Thirty partners. One per territory.
We are building up, not spreading out. Orange County will have just 30 broker partners, each holding a protected territory. Once a territory is placed, it is not offered again.
The right territory for IS Luxury is something we would like to shape together. As placements are confirmed, the options narrow.
A note from the founder
"Ivan has built the most recognised luxury brand in Las Vegas. Newport deserves the same standard, and a way of selling that matches it. I'd be proud to build this division with you and Christi."
Michael Mahon
Founder, Sellers Reserve
The next step
Let's build the IS Luxury Reserve Division together.
A 45-minute conversation with Ivan and Christi to walk through the model, the territory, the commercial structure and the launch plan.
Schedule the conversationConfidential · Prepared for IS Luxury · All terms subject to a final written agreement